Girls from the sitesвЂ™ respective surrounding areas learn about the automotive industry and environmental protection through fun on-site activities. The annual вЂњGirlsвЂ™ DayвЂќ gives girls an opportunity to get to know technical professions not only at Audi in Ingolstadt and Neckarsulm, but also at Audi Hungaria in GyЕ‘r, Audi Brussels in Belgium, and Audi MГ©xico in San JosГ© Chiapa. In addition to music, AudiвЂ™s cultural engagement also includes long-standing cooperations, for example with the Stadttheater Ingolstadt, the Ingolstadt Museum and Foundation for Concrete Art and Design, and the 20minmax international short film festival. For example, AudiвЂ™s own formats such as the Audi Summer Concerts, the Audi Christmas Concert, and performances by the Audi Philharmonic Wind Orchestra are mainstays of the cultural calendar in Ingolstadt. Audi ArtExperience enriches the Ingolstadt site with a wide range of initiatives and collaborations. At other Audi locations, the athletic focus lies elsewhere: Audi Hungaria, for example, has a tradition in handball вЂ“ the site has supported the internationally successful GyЕ‘ri Audi ETO KC handball team for many years.ДЄudi is also an active partner in the area of cultural engagement, providing access to art and culture. At the Ingolstadt and Neckarsulm sites, this engagement ranges from sponsoring top regional sports such as FC Ingolstadt, ERC Ingolstadt, TSG Hoffenheim, and the womenвЂ™s Sport-Union Neckarsulm handball team via highlight events such as the Audi Triathlon Ingolstadt, the Triathlon Heilbronn, the Trollinger Marathon in Heilbronn, or the Ingolstadt half marathon to promoting the fitness and health of Audi employees. With each initiative running under a different motto, the program covers a wide range of social topics вЂ“ from sports via culture to education.ДЄudi is also involved in a wide range of regional mass and elite sports.

One way that Audi shifts the focus to the volunteer efforts of its employees is the вЂњTeam Spirit InitiativeвЂќ, which gives employees the opportunity to campaign for donations for вЂњtheirвЂќ club or вЂњtheirвЂќ social organization. With donations, for example, the company supports social projects throughout the year or provides disaster relief, such as in the case of the 2021 European floods or the 2022 Ukraine war. AudiвЂ™s clear commitment to corporate citizenship also helps in the exchange with regional contacts, while leaving enough leeway for local distinctions. At the same time, all involved benefit from close networking, exchange their know-how, and implement projects on an international scale. In this way, Audi creates a strategic framework that brings social engagement to life in a way that is tailored to the respective region.Д¬orporate citizenship officers at AudiвЂ™s locations ensure that aid and engagement arrive exactly where they are most urgently needed. For example, the company supports employees who want to volunteer. Empowerment represents the idea of helping others help themselves. Here, the companyвЂ™s focus goes beyond individual employees to society as a whole.

An array of training and educational activities either offered or supported by Audi run under the area of education. With its Engage activities, Audi supports nonprofit institutions at its locations as well as sponsors regional mass and elite sports and cultural projects. To maximize its impact, AudiвЂ™s international corporate citizenship strategy focuses on three key principles: Engage, Educate, and Empower. From donations via education, culture, and sports to volunteering: As a good neighbor, Audi has been assuming social responsibility at all its international production sites for many decades.

Mediacenter 2012